VIRTUAL STYLIST
BRAND SPOTLIGHT : FAHERTY & FREE PEOPLE
BRAND SPOTLIGHT : FAHERTY & FREE PEOPLE
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If fashion is indeed a language, let the t-shirt be your playful quip, your light-hearted sarcasm, and your unspoken youthful charm!
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LET’S TALK: The Age of Casual—Let your t-shirt be a gateway.
Cameron Silver, celebrity stylist and famed owner of Beverly Hills vintage boutique, Decades (and our good pal) says that fashion is a wonderful barometer for culture.
Looking back over the course fashion has taken these last three years reveals the twists and turns society has undergone since the pandemic. Where athleisure wear had already become an American staple, staying inside more frequently and for longer intervals changed the athleisure game, for the better.
The same can be said for t-shirts. Once reserved for uber-casual moments only, t-shirts are seeing a renaissance born from the beauty of “form following function.” Women now have much higher expectations that their clothes will not only be flattering, they’re also exceedingly comfortable. Our love and need for superior athleisure wear has had a trickle-down effect into many other categories of fashion, and t-shirts are suddenly experiencing a golden age as a result.
Frequently made with more luxurious cottons and sophisticated weaving techniques, incorporating subtle and playful metallic details, stitching and ruffles, your beloved tee has become anything but basic.
Standing in front of the mirror, we often ask ourselves, “What does this outfit communicate?” The humble t-shirt, we’ve found, has a broader lexicon than ever before. At its most classic, it gives a retro, sporty vibe. Paired with wide-legged trousers, a blazer and some pumps, it gives “Approachable CEO.” Screen-printed tees have never once gone out of style, and with brands like Chaser and CHRLDR on the rise, we’re seeing screen printed tees that take us right back to Woodstock. Pair a graphic tee with a flowing, ultra-feminine skirt and boots. Or tuck halfway into your favorite jeans and pair with wedges for a fun date-night look.
If fashion is indeed a language, let the t-shirt be your playful quip, your light-hearted sarcasm, and your unspoken youthful charm!
Follow our instagram @tgeorgianos
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]]>Above all, have fun, take risks, and let your sense of inner joy guide the way!
Check out our Embrace the Clash Reel with a Remix.
https://youtube.com/shorts/02gGj5t2K04
Follow our Instagram for more @tgeorgianos
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How-to expertly clash prints the next time you want to make a statement.
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IMPALA Skate Sock 3pk - Falling Hearts
★3 pack crew sock (includes three pairs)
★Assorted heart design
★75% Cotton, 20% Nylon, 5% Elastane
★ Custom-designed adult protective gear
★ Protective pack including knee, elbow and wrist pads
★ Lycra backing for comfort and breathability
★ Printed heart graphic on knee and elbow
THIS EPISODE IS DEDICATED TO ALEX.
]]>THE SRQ PROJECT
VOLUME UP
(It’s a 23 Minutes long (make the time to watch it through, I promise it’s worth it)
A good vibe project celebrating the Sarasota community brought to you by @shoecandy via @truebluevibes . We are all in this together. If we continue to share kindness, generosity and motivation we will heal and grow stronger. Sarasota is a paradise of a coastal town and here are some of the magnetic humans who make it up. I hope this project brings you joy and welcomes light into your day. Share it and Keep Living Authentic. Watch the WHOLE video and there is a Bonus Track at the end
Follow me @shoecandy
Live Authentic @TrueBlueVibes
The link you can share from YouTube is here: https://youtu.be/uJvPlrk_Qo4
Check out the News Segment Highlighting this project via SNN
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CLICK TO FOLLOW @SHOECANDY ON SOUNDCLOUD
]]>To our amazing mamas. You are loved! Shop small I’m honor of all mamas out there. Not sure what she will like?! Get her a gift card so she can schedule her shopping appointment www.tgeorgianos.com
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LINK HERE FOR PLAYLIST!! OR CLICK SCREENSHOT BELOW.
]]>A modern take on a nautical print, the Sincerely Jules Collection Sweet Siesta brings a curated feel to your beachside style. Finding a touch of edge with a U wire detail at the center front, the bandeau bikini top can be worn with or without straps, on the beach or under tops.
Features:
Bandeau bikini top.
Materials
87% Polyamide, 13% Elastane
A modern take on a nautical print, the Sincerely Jules Collection Sweet Siesta brings a curated feel to your beachside style. Trimmed with an attached tie belt, the Rise bikini bottom features slim bum coverage, a super high-waisted cut and waistband for a full-on vintage feel.
Features:
High waisted bikini bottom.
Materials
87% Polyamide, 13% Elastane
Advisable Headwear
Unisex
Elasticated Back
Keeps Germs away
Born and bred from Aussie beaches, our summer accessories aren't optional. They're essential. Get a bit shady with your most trusted ad-visor,
Hello Fashionista! The Sunnylife's Sun Visor is the most fashionable COVID accessory this Spring/Summer!
PVC Construction
21 x 23 x 10 cm
Not afraid to go bold, this fiery red one piece is sure to stand out in the sand. Part of the Sincerely Jules Collection, the printed swimsuit turns heads with a low scoop back and slim seat cut, finished with a tied belt at the waist, adding to its beyond the beach aesthetic.
85% Polyester, 15% Elastane
Features:
With mermaid tones and suiting-inspired pin stripes, the Emerald Bay balances salt-haired days with a touch of chic lines. Printed with sea green stripes, the Mini Crop adds extra flirt factor with functional ties at the shoulders. The bralette cut bikini top features a comfortable and versatile pullover design that eliminates closures.
Features:
Striped bralette bikini top.
With mermaid tones and suiting-inspired pin stripes, the Emerald Bay balances salt-haired days with a touch of chic lines. Printed with sea green stripes, the Rise bikini bottom features a removable tie belt, slim bum coverage, a super high-waisted cut and waistband for a full-on vintage feel.
Features:
Striped high waisted bikini bottom.
Stylish swimwear that stays put, even in the waves, the Coco V-neck was designed in collaboration with Volcom's professional surfer, Coco Ho. This pullover top features fixed double cross-back straps, removable bra cups for easy washing, and a vintage peach & white stripe pattern.
Designed in collaboration with Volcom's pro surfer, Coco Ho, the Coco Cheekini puts a modern spin on this vintage inspired white and peach stripes.
Queen Ruched Slit Midi Skirt. Also available in white. Adjustable by drawstring to bring to your desired length on thigh. Perfect Summer layering piece to own. Stretch and softness makes it easy to wear.
LOUNGEWEAR
Lounge like you mean it in our super-cute baby skull print joggers. It features a slouchy silhouette that's both cool and cozy.
Cropped cami with a delicate criss cross back detail and a draped neckline.
This modal tank is ultra comfortable, softer than soft, and breathable. It's a hard to beat trio in our famous modal fabric. You'll live in it, and we don't blame you.
Sizing: One Size (0-8)
Model is 5'8"
Fabric: 95% Micro Modal, 5% Spandex
Care: Hand Wash Cold. Lay Flat to Dry.
Made in Los Angeles
Tatyana Sharoubim-Stewart was 18 years old and a junior at Rollins College in Winter Park when she inherited her late father’s Raleigh, North Carolina-based shoe salon and all its upscale inventory.
“It was 2005 and e-commerce was starting to happen, so I moved to Sarasota and put all the merchandise online,” she says. “There weren’t templates for websites then, so we had to custom-code our own.”
At the same time, Sharoubim-Stewart opened a small showroom by appointment on Fourth Street and Cocoanut Avenue in the not-yet-gentrified Rosemary District and named it T. Georgiano’s. She grew a following by throwing hostess parties, complete with beverages and snacks.
“This was a summer project and I was planning to go back to school,” she says. “Fifteen years later here we are.”
Spurred on by a growing customer base, in November 2007 she opened T. Georgiano’s in the new strip of upscale shops on First Street near Whole Foods. “My store was so high-end—exotic handbags and $800 shoes—it was like a shoe museum,” she says.
And then, in 2008, the economy crashed. Single and the shop’s only employee (she since has married and has two children, ages 5 and 2), Sharoubim-Stewart had to rebrand T. Georgiano’s with inventory at more wide-ranging price points, including leisurewear. “I did what I could,” she says. “I had to create a new identity for the store. I had to evolve, and I had to reinvest.”
Quitting wasn’t an option. “I hung on by the thinnest thread,” she says. “I love it and believe in it so much, I had to continue.”
What has been hardest as she’s temporarily closed her doors on First Street due to the COVID-19 pandemic, Sharoubim-Stewart says, is not being able to be with people in person. “Our customers are our friends, we hug our customers, we cry, we laugh,” she says. Keeping that connection while transferring to exclusively online shopping is a challenge, but because she utilized social media long before it became commonplace, that has served her well.
She is posting live fashion shows on her Facebook page with special appearances by her children and her dog and has started a Pushup for Resilience challenge in which she posts videos of herself doing 20 pushups a day. When we talked last week, it was Day 35. She also includes short inspirational blog posts in her weekly e-newsletter, which has 2,000 subscribers, along with links to clothing and accessories for purchase in a “life beyond sweatpants” section. And she posts product photos of herself and her family regularly for the 10,000 people who follow her on Instagram.
“I’m trying to motivate and inspire people,” she says. “They may be in isolation, not OK with being at home alone. I’m telling them, you’re allowed to have a bad day, you’re not alone. I’m using everything I have to offer as a human in my customer experience. They’re not just shopping for a product, they’re gaining a connection.”
Sharoubim-Stewart does home deliveries around downtown Sarasota and on Siesta Key, and hopes to offer private shopping appointments in May, in store or at home, “whatever people are comfortable with,” she says.
“I feel I’m being pushed to another level,” she says. “In the long run it will be awesome.”
And she offers one last thought: “Support local businesses,” she says. “We really need them.”
Written by : Ilene Denton
]]>Bralettes are my favorite these days. Especially one's like these. Yes, you may be at home or running essential errands, but you can still feel feminine and pretty knowing you have something so lovely on underneath your center stage. Each time you pass a mirror you can smile back at yourself, because yes you are beautiful and strong. Embrace YOU.
Boho-inspired bralette featuring a crochet lace design with a stretchy smocked back design. Adjustable crossed straps. Lined at the bust.
Boho-inspired bralette featuring a whimsical crochet daisy design with a V-neckline and a stretchy smocked back.
Keep your essentials close with these Spacedye leggings, made with quick dry, moisture wicking, and UV protection. Tonal Supplex pockets make it easy to mix and match with your favorite BY performance fabrics.
Spacedye is our buttery soft performance fabric with a unique texture and exceptionally soft hand. Fabric attributes include four-way stretch and quick-dry properties that maintain color and shape with every wash.
87% Polyester, 13% Lycra
UVA/UVB Protection
Ulta Soft
4-way Stretch
Quick Drying
Moisture Wicking
Perfect for any occasion, these effortless wide leg pants are featured in a textured, striped fabrication with exaggerated pockets and drawstring waistband in a high-rise silhouette.
T.Georgiano’s “defeeted” the competition with abounding praise for its quality collection and the owner’s generosity to the community.
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T. Georgiano’s Boutique embraced the season of giving by donating 300 pairs of designer shoes to the Newtown nonprofit Second Chance Last Opportunity on Dec. 12.
Tatyana Sharoubim-Stewart, owner of T. Georgiano’s, said she wanted to give back to the members of the Sarasota community who need it the most. The shoes will be handed out at to pre-registered women at Second Chance Last Opportunity’s Hope for the Holiday program on Dec. 21.
Sharoubim-Stewart said she hopes that the shoes will help the women feel confident.
April Glasco, founder of Second Chance, said the donation will give the women “know that there’s a a path they can walk into a better life.”
VIRTUAL STYLIST
Boutiques in downtown Sarasota are feeling the effects of the COVID-19 outbreak—and finding creative methods to serve clientele. T. Georgiano’s, on First Street, is offering curbside pickup for customers who have ordered clothing online. The boutique’s fully operational online store has all the same styles and brands that the physical location offers. All customers have to do is call the store and select a pick-up option. Employees will then meet them curbside, just like a to-go restaurant service, or run orders across the street to valet parking. The store is also offering virtual styling sessions over video chat, if desired.
“Customers have a week to try on clothes and make exchanges or receive store credit,” says owner Tatyana Sharoubim
Boutiques in downtown Sarasota are feeling the effects of the COVID-19 outbreak—and finding creative methods to serve clientele. T. Georgiano’s, on First Street, is offering curbside pickup for customers who have ordered clothing online. The boutique’s fully operational online store has all the same styles and brands that the physical location offers. All customers have to do is call the store and select a pick-up option. Employees will then meet them curbside, just like a to-go restaurant service, or run orders across the street to valet parking. The store is also offering virtual styling sessions over video chat, if desired.
“Customers have a week to try on clothes and make exchanges or receive store credit,” says owner Tatyana Sharoubim.
Sharoubim is also still offering in-person shopping—cautiously. “Our physical location is still open, and we are taking precautions and cleaning frequently,” she says.
Sharoubim admits that the store has seen a dip in customers during what is usually the peak season, and encourages people to think about buying gift cards for use later, too. “Small businesses need people’s support right now,” she says.
T. Georgiano’s is located at 1409-B 1st Street, Sarasota. To learn more, visit its website, or call (941) 870-3727. Follow the boutique on Instagram @tgeorgianos or on Facebook.
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SRQ MAGAZINE | FEBRUARY 2017
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(Sharoubim and son Byron in the shop)
T. Georgiano’s first opened with a strict vision dedicated to an upscale shoe salon, but as the business grew, owner Tatyana Sharoubim realized that the once-quaint store had morphed into a full-blown lifestyle boutique. SRQ sat down with Sharoubim to talk success, upcoming trends and the fashion of the future.
SRQ: How do you pick the shoes you carry in T. Georgiano’s? Sharoubim: Each season I visit with different designers that I’ve been working with for over 10 years, then I select and look at the forecast for what’s trending based on the collections and heel heights. I also get to work closely with a few of the designers to pick from a variety of leathers and prints so I can customize them for the store. A lot of times, I do exclusives that you can’t find anywhere else and I try to work on providing customers with the most up-to-date fashion styles that are good quality but at a competitive price point.
Who is your customer? Our demographic is the effortless and ageless woman who is playful, confident and always on the go. It doesn’t matter what age she is—we have women that are 20 and women that are 90.
What’s the hot shoe trend this season? Platforms are back big time. Everyone loves them and they are really comfortable and practical—it is a really nice, convenient style to come back to. Another trend would be details on heels whether they are shaped like a comma, or have any sort of design that takes a basic and makes them a little bit funkier. Also peep-toed booties are huge.
What piece of advice would you give to someone who wants to start a successful boutique? The best piece of advice I can give someone is travel, do your research, go to stores that you think you want to almost replicate, take advice from your friends but don’t write it in stone. Once you take that big step of opening up your own business the clientele you build is organic.
How do you balance risk of owning a small business? I absolutely head-over-heels love what I do—you have to in order to endure the worst. You risk it all every year when you unveil collections and you set a budget and spend it. That’s the scary part because you don’t know how it’s going to be received.
How do you see fashion evolving in Sarasota? For the most part, ladies here are very active and involved in the community philanthropically, so they have a lot of events to go to. I feel like people want to buy basics that fit, look great, are breathable, easy to accessorize and layerable to a point where if they don’t have time to change, these transitional pieces can take them from day to evening.
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