People often ask, “What is ‘the Vibe?’” Well, at T. Georgiano’s the Vibe is not only our story, but also our philosophy: Do what you LOVE in life in comfort and style.
Our story begins when founder and CEO Tatyana Sharoubim was born and raised in New York City, New York in 1985. While growing up in the retail world, she attended prep school at St. Mary’s in North Carolina. Her father, Makram, founded Georgiano’s, a luxury shoe salon, in Raleigh in 1984.
Sharoubim began her studies at Parsons School of Design where she focused in design management. From there, she transferred to liberal arts at Rollins College in Winter Park, Florida. Then throughout her early career, Sharoubim worked alongside designers including Donald J. Pliner, Paul Mayer, Robert Clergerie, Nicole Miller and many more esteemed figures in the fashion world.
In 2005, T. Georgiano’s was founded as a legacy to Sharoubim’s father. The T stands for Tatyana. Her father passed away of pancreatic cancer later that year. She decided to honor the memory of her father by launching the cyberstore in 2006. Sharoubim later moved the concept to Sarasota, Florida, and held private hostess parties while operating the cyberstore from an office in the Rosemary District. T. Georgiano’s officially opened its doors of the Sarasota based store in November of 2007-present.
The initial concept was exclusive footwear and handbags imported from the biggest designers in Italy at the time. Around 2009, it was obvious the concept needed to be updated due to the challenging economic times. However, Sarasota still craved luxury, but it needed to be more fun.
As the years went by, Sharoubim modified the concept until finally honing in on what she wanted the boutique to offer. T. Georgiano’s has now come full throttle as a lifestyle boutique for every confident woman on the go. Sharoubim and her team work diligently to consistently stay on top of trends to provide the latest accessories, apparel, and footwear for their valued clients. The company’s motto is, “Our clients are our friends and we are invested in their experience here each time.” The team at T. Georgiano’s strives to make sure they continuously offer the products to compliment that lifestyle.
In addition to being the head of operations at the store, Sharoubim is highly committed to supporting local charities of the arts and humanities in the Sarasota community. She has also launched her trademarked design label , TBV.